Why co-creation is key to trust and impact in agri-food and bio-based innovation

Two in-depth articles recently published on the B-Trust Forum explore how co-creation can help address these challenges. Rather than treating farmers, consumers and other stakeholders as passive recipients of innovation, co-creation actively involves them throughout the development process.

The articles explain how early and meaningful engagement leads to innovations that better reflect operational realities, consumer expectations and regulatory contexts. By integrating lived experience and diverse perspectives, co-creation reduces risk, improves product–market fit and accelerates adoption. It also plays a crucial role in building trust, as transparency and participation help address concerns around safety, ethics and sustainability.

Beyond the articles, the B-Trust Forum serves as a knowledge and engagement hub, offering practical masterclasses on co-creation across multiple biotech domains, as well as opportunities to engage more deeply as a B-Trust endorser or B-Trust ambassador.

Access to the articles and forum content requires free registration.

At Biovia, we support initiatives that strengthen trust, inclusion and impact in innovation. We invite you to explore these articles on the B-Trust Forum and engage with the growing community around co-creation in agri-food and bio-based biotechnology.

"B-Trust offers an inclusive approach that helps biotech companies engage with farmers and consumers, building trust while aligning innovation with real market needs. Biovia is engaged to help develop this methodology, gain insights into opinions on diverse biotech use cases, and disseminate the results to our AgTech and Industrial Biotech members, recognizing that trust in advanced biotech solutions is critical for their adoption in the agri-food and bio-based sectors." - Kim Hertegonne, Domain lead Agtech & Industrial Biotech at Biovia