Master Class 4 - Co-Creating Trust: Biostimulants and Biofertilizers
Unlocking Consumer Trust in Innovative Biotechnologies: A Masterclass Series
The B-Trust project invites you to join a series of 8 exclusive masterclasses designed to explore the vital role of consumer perceptions in shaping the future of biotechnologies within the agri-food and biobased sectors. These masterclasses are your gateway to cutting-edge insights on how to successfully engage with consumers, address their concerns, and build trust in sustainable innovations that can transform Europe's future.
Master Class 4 - Co-Creating Trust: Biostimulants and Biofertilizers
We are pleased to announce the 4th B-Trust masterclass on Biostimulants and Biofertilizers & Stakeholder Perception. Both of these products offer more natural and sustainable alternatives to chemical fertilizers and pesticides, helping plants grow better, stay strong under stress, and produce higher-quality crops. By using biofertilizers and biostimulants, farmers can improve crop yield and quality in a more natural and sustainable way. But what do farmers think about this? And how is this technology perceived by the general public?
This masterclass will share key insights from B-Trust’s co-creation sessions with consumers and farmers on Biofertilizers & Biostimulants. Professor Patrick du Jardin will give an honest view on these technologies, accompanied by a company testimonial of Certis biologicals. If you are a farmer, researcher, policymaker, investor or a part of the biobased-, agrifood- or biotech industry, this is an event you won’t want to miss!
09:00 – 09:05 – Welcome and introduction by Nina Kellner, innovation manager at Flanders’ FOOD and project coordinator of the B-Trust project
09:05 - 09:30 - The hope, hype and reality of biostimulants and biofertilisers by Patrick du Jardin, Professor Gembloux Agro-Bio Tech, University of Liège
09:30 - 09:55 - Biologicals in Agriculture: innovation, market uptake and regulatory considerations by José Carvalho, EMEA Regulatory Lead, Certis Biologicals & IBMA Chair of Microbials Professional Group
09:55 - 10:20 - Results from the B-Trusts consumer and farmer co-creation sessions by Charlotte Boone, Alice Down The Rabbit Hole and Nina Kellner, innovation manager at Flanders’ FOOD and project coordinator of the B-Trust project
10:20 - 10:30 - Wrap-up and Q&A by innovation manager at Flanders’ FOOD and project coordinator of the B-Trust project
