Master Class 2 - Creating Trust: Cell Factories
Unlocking Consumer Trust in Innovative Biotechnologies: A Masterclass Series
The B-Trust project invites you to join a series of 8 exclusive masterclasses designed to explore the vital role of consumer perceptions in shaping the future of biotechnologies within the agri-food and biobased sectors. These masterclasses are your gateway to cutting-edge insights on how to successfully engage with consumers, address their concerns, and build trust in sustainable innovations that can transform Europe's future.
Master Class 2 - Creating Trust: Cell Factories
Biotechnology has long contributed to the way we create food, but now scientific advancements are unlocking more innovative ingredients and products that promise a greener, tastier tomorrow. From ambitious startups to global giants, companies are embracing their potential. However, a significant challenge remains gaining consumer trust as we are in transition to sustainable alternatives to traditional foods.
Engaging with consumers, addressing their concerns, and providing transparent information will be essential for integrating these technologies into the mainstream food market. As the industry evolves, fostering a dialogue between producers and consumers can help ensure that the benefits are recognized and embraced.
Take, for example, cell factories - microorganisms that can produce specialty food ingredients through fermentation. These advancements have the potential to reshape food production by significantly reducing land use, water consumption, and greenhouse gas emissions. This is especially critical as the world faces the pressing challenges of climate change and resource scarcity.
09:00-09:15 Welcome and introduction to cell factories by Susanne Baden Jørgensen, Senior International Manager, Food & Bio Cluster Denmark
09:15-09:45 Consumer concerns and novel foods by Professor Liisa Lähteenmäki, MAPP, Aarhus University
09:45-10:00 Why prioritise biosolutions as a new line of business by Jakub Kaczmarek, Research Scientist, Head of R&D, Ovodan Foods/Ovodan Biotech
10:00-10:20 Biotech industry and consumer insights by Marlene Boiesen, Commercial Lead, Advanced Protein Solutions, Novonesis
10:20-10:30 Take-aways from co-creation workshops with consumers in Belgium and Denmark by Susanne Baden Jørgensen, Senior International Manager, Food & Bio Cluster Denmark
Wrap up and end of the masterclass
