Business Development & Growth Academy: Marketing & communication in a changing landscape
Launching the Business Development & Growth Academy!
A new webinar series for shared learning in human and planetary health innovation.
In a fast-moving medical biotech, medtech, digital health, agtech & industrial biotech ecosystem, growth doesn’t come from isolated expertise, it comes from collaboration, shared experience, and honest conversations about real challenges.
That’s why we’re launching the Business Development & Growth Academy: a webinar series bringing together our members to openly share their knowledge, tools, and lessons learned, to support the broader ecosystem in a relevant way.
Throughout the year, these sessions will explore practical topics relevant to:
- early-stage startups (R&D & service providers)
- scaling companies (R&D & service providers)
- established industry players (R&D & service providers)
Each webinar will focus on concrete challenges, real-world perspectives, and actionable insights.
First session:
Marketing & communication in a changing landscape
From visibility to growth… without losing the human touch
Date: 3 February, 15:00 – 16:00 CET, online
Marketing and communication have never been more complex for life sciences companies. Limited resources, increasing noise, evolving digital tools, and the rise of AI raise important questions:
- Where should you start your marketing activities, and what should you prioritise?
- How do you stay visible and credible in an overloaded information landscape?
- How can new tools (including AI) support growth without replacing strategic thinking and sector expertise?
This first webinar opens the academy by addressing these questions from complementary perspectives, spanning commercial, non-commercial, and strategic communication.
Webinar program (1 hour)
Introduction ( 5 min)
Setting the scene: goals of the Academy & today’s challenges
Three short expert perspectives (10 min each):
1. When & how to start marketing and communication (Tijs Ruysschaert, Cantilis)
How startups and growing companies can take their first (or next) steps, pragmatically and strategically.
2. Staying visible in an era of information overload (Alexandra Schiettekatte, Backstage Communications)
From PR and content to discoverability: how to remain relevant and trusted in a crowded digital space.
3. Digital marketing, business development & new tools (Tom Claes, Ooho)
How data, digital channels and AI can accelerate go-to-market and market understanding, and where human expertise remains essential.
Panel discussion & audience Q&A (25 min)
An open conversation connecting perspectives, addressing audience challenges, and sharing practical takeaways.
Speakers:
- Tijs Ruysschaert, Cantilis
- Alexandra Schiettekatte, Backstage Communications
- Tom Claes, Ooho
Who should attend?
- Life sciences, biotech, medtech, digital health & planetary health companies
- Startups, scale-ups and established organisations
- Business development, marketing, communication & leadership profiles
- Service providers interested in cross-learning and collaboration
Format: Live webinar (recording available for Biovia members)
Biovia members-ONLY, and free!
Duration: approx. 1 hour
Spirit: Open knowledge sharing, no sales pitches, just experience ;)